In the digital ocean swarmed with information that grows by the second, it can be quite challenging for businesses and personalities to stick their head up and get noticed. If you aspire to create some form of presence online, being original and fresh is an inevitable challenge you must overcome.


Will SEO still be relevant in 2021? Of course, SEO will still be relevant in 2021, because why wouldn’t it? It’s the present and the future of digital marketing. Just like any other marketing strategy, it evolves with time. When used right, it can get you leads and sales. It…


Digital marketing is now a huge part of our lives in this day and age. As we browse our social media accounts, it is almost impossible not to see a post by a certain influencer promoting or talking about a certain product. …


TikTok is one of the social media platforms with the best opportunity for a brand to go viral. Having around 800 million active users worldwide by the year 2020, TikTok is an advertising haven for brands. Most brands have not yet embraced TikTok, but they need to embrace it to…


Manager, marketer, or entrepreneur, one of the most challenging prospects you will face as you navigate the tricky terrain of creating engaging content, is churning out worthwhile content ideas, more so on a steady basis.

For most content curators, idea creation is a painstakingly arduous process, one that overtime becomes…


How do you know a post is on fire and well on its way to becoming viral. Simple, you take a glance at the likes tally. For decades, likes have been core indicators of content performance on both social media and the internet as a whole. …


The attention span of humans is now on the average shorter than ever before– about 8 seconds. …


If you think social media is the vehicle you need to get to terms with your goals, whether it’s securing a job, establishing a business or furthering your career, then personal branding is the fuel that vehicle needs to get moving. A personal brand is a projection of who you…


Social media algorithms — the holy grail of internet marketing — ask around and someone’s bound to tell you it’s the difference between a winning content strategy and one that flunks the bat.

They’re right! For the savvy digital market expert, social media algorithms (a mastery of it, that is)…


A few years ago and omnichannel strategies were, for the handful of businesses that adopted them, the ultimate factor for improving consumer experiences and invariably promoting sales. …

Dario Sipos

Digital Marketing Strategist, Branding Expert, Keynote Public Speaker, Author, and Business Columnist.

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